a beginner’s guide to google ad words


In an effort to learn online marketing, I started Google’s Academy for Ads. The bite-sized lessons were pretty informative, although it was a bit redundant at times.

I really liked the ability to take an exam either at the beginning or at the end of each module to get a sense of what I really know, instead of feel like I know.

Below are notes from AdWords Fundamentals and happy to report that I passed this one! Hope that you find them as useful.Read More »

learning online ads to survive as a small business owner


As I’m operating my small business, I’m realizing that Google Ad Words, SEO, Facebook ads, and Analytics Tagging skills are very high in demand. I often look for experts to help me run my digital campaigns, but the result is always the same.

It’s impossible to identify the right talent or a company to help me at my budget. Experienced experts would charge me an arm and a leg. And I couldn’t even think about hiring a company to help me with it.

I felt helpless and useless and instead of confronting the issue head on, I ignored it and moved on to the next item on my list.
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wise words from “yes to” founder

In order to be successful with my second brand launch, I’m trying to learn as much as I can from current giants. Today, I want to focus on the founders of natural beauty line, Yes To,¬†Ido Leffler.

I never had a chance to use their products, however, I’ve been a huge fan of Yes To‘s brand voice and aesthetics. It’s simple, fun and memorable.

The brand concept is simple yet genius. Use natural ingredients and make sure that the ingredient is front and center of everything they do. Not only is their brand concept correctly set up for extensive brand expansion, it resonates strongly with today’s customers who are looking for gentle, effective and kind products.Read More »