a beginner’s guide to google ad words

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In an effort to learn online marketing, I started Google’s Academy for Ads. The bite-sized lessons were pretty informative, although it was a bit redundant at times.

I really liked the ability to take an exam either at the beginning or at the end of each module to get a sense of what I really know, instead of feel like I know.

Below are notes from AdWords Fundamentals and happy to report that I passed this one! Hope that you find them as useful.Read More »

learning online ads to survive as a small business owner

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As I’m operating my small business, I’m realizing that Google Ad Words, SEO, Facebook ads, and Analytics Tagging skills are very high in demand. I often look for experts to help me run my digital campaigns, but the result is always the same.

It’s impossible to identify the right talent or a company to help me at my budget. Experienced experts would charge me an arm and a leg. And I couldn’t even think about hiring a company to help me with it.

I felt helpless and useless and instead of confronting the issue head on, I ignored it and moved on to the next item on my list.
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top 5 inspirational female creative entrepreneurs to follow right now

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I stumble upon a lot of talented and amazing creative entrepreneurs and wanted to share. These creative geniuses shared their creativity online, garnered a huge following and eventually monetized their passions in unique ways.

Megan became a creative director, Laura and her daughter, Joey got a book deal, Megan Hess sells her prints online, and Joy wrote books, collaborated with major brands and operates her own e-commerce store.

If you are looking for girlboss inspiration, check out them below!

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questions to have in your back pocket when interviewing

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One of the things listed in my “some day” bucket list is interviewing people that I respect and want to learn from.

To make that a reality, I’ve been paying a lot of attention to how podcasters interview their guests. I’m slowly learning that asking smart and engaging questions is half the battle.

Of course, research into the subject critical, but there is certainly value in compiling interesting and insightful questions that I can use for future interviews.

Below are list of questions that I would love to ask to my future interview subjects. This isn’t by all means a complete list and I’ll continue to add to the list.Read More »

top 5 lifestyle blogs that deserve your bookmarks

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Over the years, I found that reading lifestyle blog enjoyable and somewhat necessary. The blogs that I read do a great job of informing me in a delightful way while also nudging me in a friendly way, somewhat like an older sister that I’ve never had.

Below are some my favorite lifestyle blogs that I deserved to be bookmarked or memorized!

A Cup of Jo – Joanna’s blog is on everybody’s list for a reason. I love her gentle yet informative writing, love the clean layout and the comment section is a gem! The only complaint is that I wish that Joanna and her team update the blog more frequently.¬†Read More »